Last spring, Floyd “Money” Mayweather signed a record six-fight deal with CBS/ Showtime. He has four fights left. What if one of them is not on pay-per-view (PPV), but a throwback, big time bout on CBS?
Due in large part to 23-year-old Canelo Alvarez’s starpower and Mayweather’s heel-charisma (as well as his indestructible 45-0 record), Saturday night’s one-sided match will likely be #1 or #2 all-time in buys. The current top PPV fight is Mayweather vs. Oscar De La Hoya. Mayweather has conquered the PPV game, so why not taken on network television?
There has been some discussion that Mayweather could go to the United Kingdom to take on British welterweight Amir “King” Khan. There is a seven hour (eastern time) difference between England and America. There is also a high possibility that a fight with a Brit wouldn’t sell well with a U.S. audience. But what if they didnt have to buy it?
What if, after four weeks of All Access buildup in primetime, there was a live Saturday afternoon fight on CBS from London’s O2 Arena. Imagine 20,000 of Khan’s countrymen passionately pushing him to be the one to give Mayweather his first loss. The atmosphere would make for great television.
At 36, Floyd Mayweather doesn’t have many fights left, at least not at this elite level. But while he does, why not use one of them to bring back the casual American sports fan. Whatever you think of his antics or his thousand-man entourage, there is not a better representative of the sport of boxing right now. Not because of his record or his mouth, but because his “hard work – dedication” mantra is real and anyone who watches his fights can see how it pays off in the ring. With a CBS fight, millions more can see, and maybe some poor kid who couldn’t afford to see him before will be inspired.